Strategic advisory, planning and execution in support of pre- and post-launch success

BW Health Group, a Danforth Advisors company, is purpose-built to support small and mid-sized life science companies across the critically important phases of commercialization. The group comprises two entities:

BW Consulting, focused on commercial strategy and planning; and Benchworks, a full-service communications agency serving clients through all phases of product launch and beyond.

Together, BW Health Group draws upon the talent and experience of seasoned management consultants, former pharma industry executives and brand leaders, creative agency pros, technology experts and scientists. The group’s areas of therapeutic expertise include cell and gene therapy, rare disease, orphan drugs and emerging biologics.

Commercial Readiness and Launch

How BW Health Group Can Help

BW Consulting

This team has a demonstrated track record of leading successful products and brands through all stages of product launch, including strategy, preparation and post-launch lifecycle management. Services include launch planning and gap analysis, brand diagnostics, multichannel assessment and strategy, payor strategy, pricing strategy, patient marketing, sales force support and more. The firm’s unique Launch Navigator tool helps commercial teams maximize launch success with data-backed timelines and an action-oriented management system. Click here for full range of capabilities.


As a full-service communications agency, this team meets wide-ranging needs across the stages of pre-launch, launch and post-launch marketing. This includes a full suite of creative services, data analytics, digital and print advertising planning and placement, scientific content creation and more. The firm serves as agency of record (AOR) for both new and established brands. Click here for full range of capabilities.  

How else can we help?

Learn about our additional capabilities