Strategic advisory, planning and execution in support of pre- and post-launch success
We provide wide-ranging support for small and mid-sized life science companies across the critically important phases of commercialization.
BW Health Group, a Danforth Advisors company, offers services via two integrated entities: BW Consulting, which focuses on commercial strategy and planning; and Benchworks, a full-service communications agency serving clients through all phases of product launch and beyond.
VPMR, a Danforth Advisors company, conducts global market research to inform strategic decision-making across all phases of the product lifecycle.
How We Can Help
BW Consulting
This team has a demonstrated track record of leading successful products and brands through all stages of product launch, including strategy, preparation and post-launch lifecycle management. Services include launch planning and gap analysis, brand diagnostics, multichannel assessment and strategy, payor strategy, pricing strategy, patient marketing, sales force support and more. The firm’s unique Launch Navigator tool helps commercial teams maximize launch success with data-backed timelines and an action-oriented management system. Click here for full range of capabilities.
Benchworks
As a full-service communications agency, this team meets wide-ranging needs across the stages of pre-launch, launch and post-launch marketing. This includes a full suite of creative services, data analytics, digital and print advertising planning and placement, scientific content creation and more. The firm serves as agency of record (AOR) for both new and established brands. Click here for full range of capabilities.
VPMR
The firm’s customized market research solutions range from early clinical development through post-launch, incorporating qualitative and quantitative methods in an extensive range of therapeutic categories, respondent types and treatment settings. The team comprises highly experienced senior research directors, analysts and moderators whose findings provide insight to guide market opportunity assessment, new product development, commercial launch strategy and marketing. Click here for full range of capabilities.
How else can we help?
Learn about our additional capabilities