Turn market insights into strategic advantage
Fuel smarter decision-making at every stage with global market research. From assessing opportunities to refining post-launch strategies, the right insights enable biotech companies to mitigate risk, enhance market positioning, and drive sustainable growth.
VPMR, a Danforth Advisors company, provides research solutions tailored to the needs of biotech and healthcare companies. The team leverages qualitative and quantitative methodologies to deliver actionable insights across diverse therapeutic areas, respondent types, and treatment settings.
Why VPMR for your market research?
- Full-service, global expertise: Specializing in life sciences and healthcare, we deliver tailored insights from early clinical development through post-launch strategy. With research conducted in 25+ countries, we bring a global perspective to every engagement.
- Highly experienced research team: We are the preferred vendor for several major pharmaceutical companies, with senior research directors, analysts, and moderators who have deep expertise in qualitative and quantitative research. Our expertise ensures high-quality findings that guide data-driven decisions.
- Comprehensive research capabilities: From market opportunity assessments to pricing research and patient journey analysis, we deliver insights that support every stage of development.
- Broad therapeutic and industry coverage: Our experience spans a wide range of therapeutic categories, respondent types, and care settings, including hospitals, outpatient clinics, telemedicine, physician practices, and specialized treatment centers.
- Customized, actionable insights: We tailor research to meet specific business objectives and challenges, providing insights that translate into actionable strategies to guide market opportunity assessment, new product development, commercial launch strategy, and post-launch marketing.
Get the data you need to refine your strategy
Talk to our experts today and discover how in depth market research can fuel confident strategic decisions.
How VPMR drives smarter decisions
Exploratory research & market opportunity assessment
Uncover market opportunities, assess demand, and outpace competitors with data-driven insights that guide your next move.
Target product profile & early adopter research
Refine product attributes and engage key stakeholders to ensure market alignment and adoption.
Forecasting & demand studies
Anticipate demand, minimize risk, and make smarter investment decisions with clear, data-backed projections.
Awareness, trial & usage tracking
Go beyond vanity metrics like impressions. Understand how well your product is known, who is using it, and how it’s performing in the real world with insights from 500+ ATU tracking waves.
Branding & messaging development
Craft compelling messaging that resonates with your audience and strengthens your brand’s market position.
Pricing & payor research
Develop pricing strategies that align with payer expectations and maximize your market access potential.
Patient journey analysis
Understand patient and HCP decision-making, remove adoption barriers, and optimize engagement strategies to drive market success.
Device & usability testing
Optimize product design, improve safety, and ensure seamless user experiences to strengthen market acceptance.
Brand perception & customer satisfaction
Strengthen your market position by measuring brand perception, loyalty, and customer satisfaction against industry benchmarks.
Let our experts handle your market research
Discover how we can support your market research so you can focus on reaching your next key milestone.