In today’s age of texting and Twitter-sized soundbites, truly talented writers can be hard to find. Rarer still are the writers who can understand and synthesize complex technologies into a compelling story that also accounts for market dynamics, investor appetites and SEC requirements. This is the formula for a well-written Form S-1 business section, and the quality of this single section often dictates the expediency with which the form gets filed – setting the pace for your IPO.
There is no shortcut to drafting a quality business section. We take a meticulous approach to researching and compiling the right information to construct your distinct story. Input from multiple sources is distilled into a single voice and properly framed for the investor audience.
- Gather and assess all available company information, including corporate presentations, marketing materials, prior offering memoranda, regulatory filings, etc.
- Conduct research on the markets, indication, technology.
- Build framework for the business section to establish flow and cadence, then populate it with the assembled information.
- Present rough initial draft to client for review and comment.
- Conduct several rounds of revision based on client feedback to produce solid working draft for organizational meeting. Having a well-baked document at this stage will expedite the timeline from org meeting to filing.
- Actively participate in review of the document with bigger stakeholder group (company executives, bankers, attorneys) and revise as necessary. This stage requires a thoughtful balance of input and ability to integrate content without “writing by committee.”
- Finalize the document and file with SEC.
Need help? Our business section drafting specialists apply a wealth of sector-specific knowledge to construct a company vision that is both compelling to investors and aligned with SEC requirements. Click here to download our fact sheet with additional details.